Vol. I · Fri, 2 Oct 2026Open 24 hours · Feeding: continuous · Please do not tap the glass
Plate IV0x9E80C59EUNREAD
Kingdom Automata›Phylum HTTP›Order Crawlers›Family Search Engines›Species AdsBot-Google
Specimen file · Search Engine Savanna

AdsBot-Google

Lucrator inspector

What is AdsBot-Google?

Checks the quality of landing pages used in Google Ads. It is operated by Google and identifies itself as AdsBot-Google.

Temperament: judgemental. Arrives with a clipboard. Ticks boxes. Will not say which ones.

Operator
Google
Conservation status
Has not read the rules
First seen
Not yet
Last seen
Not yet
Visits today
0
This week
0
All time
0
Caught in the trap
Never
§ I.

Identification

Its full user-agent string, exactly as it arrives at the gate:

User-Agent
$ AdsBot-Google (+http://www.google.com/adsbot.html)

To check a visitor really is AdsBot-Google, run a reverse DNS lookup on its IP address and confirm the hostname ends in .googlebot.com, .google.com, .googleusercontent.com. Then run a forward lookup on that hostname and check it returns the same IP. Anything that fails is an impostor; the zoo checks every visit this way and files the failures in the Trap Room. Read Google's documentation.

§ II.

How to block AdsBot-Google

Add these two lines to the robots.txt file at the root of your site. Well-behaved crawlers read it before they crawl, so the change applies from AdsBot-Google's next visit. Nothing else on your site needs to change.

robots.txt
# Block AdsBot-Google from the whole site
User-agent: AdsBot-Google
Disallow: /

AdsBot ignores the "User-agent: *" group. You must name it to block it.

Or let it visit but keep it away from part of the site:

# Let it in, but keep it out of one room
User-agent: AdsBot-Google
Allow: /
Disallow: /members/
§ III.

Observed behaviour

Visits, last 30 dayspeak 1 / day
3 Sept 2026today
Diet · pages most often eaten

Nothing on record in the last 30 days.

Visiting hours
00h – 11h12h – 23h
robots.txt compliance
100.0%

Requested 0 disallowed pages out of 0 requests. Never read robots.txt.

Trap Room record
Clean

Has never followed the hidden link to /trap/. Either well trained or very lucky.

§ IV.

Where it comes from

Requests that use AdsBot-Google's name but fail Google's network check are filed separately, as impostors. These are the visits that passed, or that could not be checked at the time:

Nothing on record in the last 30 days.

Networks and countries come from the visitor's IP address, looked up in a local copy of the DB-IP database. The addresses themselves are never stored.

§ V.

Questions site owners ask

Does AdsBot-Google respect robots.txt?

We can't say yet. It has not fetched robots.txt here, and it has not touched a disallowed page either.

Will blocking AdsBot-Google hurt my search rankings?

Yes, for Google's search engine. Blocked pages can drop out of its results. Other search engines are unaffected.

How often does AdsBot-Google visit?

Here, about 0 requests a day over the last week. Visits to your site depend on its size, how often it changes, and how many links point to it.

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