Identification
Its full user-agent string, exactly as it arrives at the gate:
To check a visitor really is Google-Display-Ads-Bot, run a reverse DNS lookup on its IP address and confirm the hostname ends in .googlebot.com, .google.com, .googleusercontent.com. Then run a forward lookup on that hostname and check it returns the same IP. Anything that fails is an impostor; the zoo checks every visit this way and files the failures in the Trap Room.
How to block Google-Display-Ads-Bot
Add these two lines to the robots.txt file at the root of your site. Well-behaved crawlers read it before they crawl, so the change applies from Google-Display-Ads-Bot's next visit. Nothing else on your site needs to change.
# Block Google-Display-Ads-Bot from the whole site User-agent: Google-Display-Ads-Bot Disallow: /
Or let it visit but keep it away from part of the site:
# Let it in, but keep it out of one room User-agent: Google-Display-Ads-Bot Allow: / Disallow: /members/
Observed behaviour
Most active around 16:00. Office hours, like a professional.
Requested 0 disallowed pages out of 2 requests. Never read robots.txt.
Has never followed the hidden link to /trap/. Either well trained or very lucky.
Where it comes from
Requests that use Google-Display-Ads-Bot's name but fail Google's network check are filed separately, as impostors. These are the visits that passed, or that could not be checked at the time:
Networks and countries come from the visitor's IP address, looked up in a local copy of the DB-IP database. The addresses themselves are never stored.
Keeper's field notes
Questions site owners ask
Does Google-Display-Ads-Bot respect robots.txt?
We can't say yet. It has not fetched robots.txt here, and it has not touched a disallowed page either.
Will blocking Google-Display-Ads-Bot hurt my search rankings?
Yes, for Google's search engine. Blocked pages can drop out of its results. Other search engines are unaffected.
How often does Google-Display-Ads-Bot visit?
Here, about 0 requests a day over the last week. Visits to your site depend on its size, how often it changes, and how many links point to it.